The Client
The Art of Living, the foremost institution of yoga and meditation, needed a robust, feature-enriched and easy-to-use mobile application to help their yoga students in their daily spiritual practices.
The Challenge
● A user-friendly application to guide the novice practitioner.
● Developing an able companion for the seasoned practitioner.
● Provide all the required features to make every session easy, engaging and entertaining.
● Enabling customisation for the users.
● Help the users to track their daily progress.
Working collaboratively with the idea team, to clearly understand their goals and brush off if required.
Continuous rounds of feedback and quick iteration allowed us to accomplish resounding clarity around the seed idea.
Ensuring hassle-free user-experience.
Swipe. Play. Pause. Repeat.
Swipe. Play. Pause. Repeat.
Meditation made easy! Customise as one wishes. Scores of options to gratify the calling. And words of wisdom from The Master. A complete meditation application is now at the behest of Art of Living students.
Diverse designs for diverse needs.
On the branding side : we choose swan, symbolizing the true essence of Abhyaasa app: Effortless, Timeless, Elegance and Beauty.
We sketched, redesigned and repeated the process till we achieved the "Chosen One".
Now Abhyaasa helps over 1,00,000 Art of Living practitioners around the globe. Everyday.
Adaptive & co.'s director
Brian's quote.
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